Google sunsets Universal Analytics, will replace with Google Analytics 4
Google Analytics 4 (GA4), Google鈥檚 next-generation measurement solution, replaces Universal Analytics on .
During summer of 2022 websites managed by OIT will change from Universal Analytics to GA4. If your website is not managed by OIT through Omni CMS (formerly OU Campus), your site鈥檚 owner will be responsible for adding the new GA4 properties that make the change from Universal to GA4 possible.
Once the website is enabled with GA4 properties, Google Universal properties will stop processing new hits. We encourage you to export your historical Universal data reports between .
about general GA4 training and support.
Your is available to help if you have any questions.