Marketing

ÓÐÁϺÐ×ÓÊÓÆµ prioritizes our students, research and public service. University Relations supports all three by sharing the important facts and interesting stories that make up our university. We lead ÓÐÁϺÐ×ÓÊÓÆµ's marketing efforts and work with other units around campus on effective student recruitment initiatives. Explore some examples below.

Our staff can advise and guide you with planning, advertising, market research and advertising placement, budget recommendations, and identifying potential resources and partners to help you with your marketing endeavors.

 


Examples

University Relations utilizes a variety of channels for ÓÐÁϺÐ×ÓÊÓÆµ's marketing campaigns, including TV, radio, social media and streaming platforms.

Here are some examples of campaign commercials:

:30 ÓÐÁϺÐ×ÓÊÓÆµ brand

:30 eCampus

:15 eCampus

:30 ÓÐÁϺÐ×ÓÊÓÆµ brand

:30 ÓÐÁϺÐ×ÓÊÓÆµ brand

 

 

 

  • Nanook Practical Research:30 commercial spring 2022
  • Nanook Pledge:30 commercial spring 2022
  • Nanook Commitment:30 commercial spring 2022
  • Better Tomorrow:30 commercial spring 2021
  • Rankings:30 commercial spring 2021
  • Solving Issues:30 commercial spring 2021
  • School of Education - Southcentral and Juneau, 30 sec. commercial spring 2021
  • School of Education - Interior, 30 sec. commercial spring 2021
  • Research Matters V2 - 30-sec. commercial summer 2020
  • Art of Online Education - ÓÐÁϺÐ×ÓÊÓÆµ, 30 sec. commercial spring 2020
  • Art of Online Education - outside ÓÐÁϺÐ×ÓÊÓÆµ, 30 sec. commercial spring 2020
  • Nanook Pledge - 30 sec. commercial spring 2020
  • Rankings - 30 sec. commercial spring 2020
  • Research Matters - 30 sec. commercial spring 2020
  • ÓÐÁϺÐ×ÓÊÓÆµ works for ÓÐÁϺÐ×ÓÊÓÆµ - 30 sec. ÓÐÁϺÐ×ÓÊÓÆµ image ad spring 2019
  • Start your adventure - 30 sec. commercial spring 2019
  • Find your adventure - 30 sec. commercial fall 2018
  • Discover what defines you - 30 sec. Fairbanks commercial
  • ÓÐÁϺÐ×ÓÊÓÆµ is a smart choice - 60 sec. Fairbanks commercial
  • ÓÐÁϺÐ×ÓÊÓÆµ is a smart choice - 30 sec. Fairbanks commercial

Here are some examples of digital display ad/paid search landing pages:

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Fall 2020 ÓÐÁϺÐ×ÓÊÓÆµ brand ad campaigns

ÓÐÁϺÐ×ÓÊÓÆµ brand display ads example 1
ÓÐÁϺÐ×ÓÊÓÆµ brand display ads example 2
ÓÐÁϺÐ×ÓÊÓÆµ brand display ads example 3
ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 4
ÓÐÁϺÐ×ÓÊÓÆµ brand display ads example 5
ÓÐÁϺÐ×ÓÊÓÆµ brand display ads example 6

Fall 2020 School of Education ad campaigns

ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 1
ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 2
ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 3
ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 4
ÓÐÁϺÐ×ÓÊÓÆµ SOE display ads example 5
 

Fall 2020 Nanook Pledge ad campaigns

ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge display ads example 1
ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge display ads example 2
ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge display ads example 3
ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge display ads example 4
ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge display ads example 5
 
ÓÐÁϺÐ×ÓÊÓÆµ brand landing page
ÓÐÁϺÐ×ÓÊÓÆµ WA TV campaign landing page
ÓÐÁϺÐ×ÓÊÓÆµ Ologie eCampus TV campaign landing page
ÓÐÁϺÐ×ÓÊÓÆµ Nanook Pledge landing page
ÓÐÁϺÐ×ÓÊÓÆµ Climate Scholars Program landing page
ÓÐÁϺÐ×ÓÊÓÆµ School of Education landing page